Synopsis:
When Alex Hutchinson first began posting unscripted family moments and motivational messages online, she had no intention of becoming an influencer. But practically overnight, she amassed a huge following and what began as a hobby developed into a full-time job that became impossible to manage without her sharp personal assistant, AC.
But all the goodwill she has built with her followers evaporates instantly when one controversial post goes viral . . . in the worst possible way.
Alex immediately reaches out to AC to commence damage control, but her assistant isn’t responding. The young woman Alex trusted with all of her secrets, granted access to her personal information, and provided a front row seat to the pressure points in her marriage and family life seems to have vanished. The police look to Alex and her husband for answers, and as Alex digs into AC’s identity and background, a woman is found murdered.
Alex soon finds that the greatest threat to her and her family isn’t online. Rather, it’s right in her own living room.
Review:
Bestselling author Kimberly Belle has penned nine novels, including The Marriage Lie, Dear Wife, Three Days Missing, Stranger in the Lake, and My Darling Husband. She is also one of the hosts of Killer Author Club, along with fellow thriller writers Kaira Rouda and Heather Gudenkauf, where they interview and promote the work of other authors.
Belle describes The Personal Assistant as a story about what happens “when online threats turn real,” classifying it as “a cautionary tale about trusting the wrong person, and the dangers of putting your life out there for all to see.” She says her inspiration for the story came from her experiences as an author. “One of the job requirements is to put myself out there on social media,” she notes, “which means I’m constantly walking a fine line between sharing snippets of my life and holding back on personal, private moments.” It is impossible to predict with certainty how followers will react to photographs and captions. “One wrong word can blow up in ways you don’t always anticipate which got me thinking,” Belle observes. “What if the people on the receiving end of these posts don’t have the best of intentions? What if the animosity on Instagram and Facebook turns all too real?”
Indeed, as The Personal Assistant opens, Alex has an unbelievably bad morning. She has a raging hangover after spending the prior evening celebrating a significant milestone with tequila shots: one million followers on her Instagram account, @UnapologeticallyAlex. Admittedly, she developed her online persona accidentally. One post urging women to “live unapologetically” went viral and other women began looking to her as an example of living live one’s own way instead of striving to be a perfect wife, mother, friend, lover, hostess, etc. After that, Alex “wanted a piece of the Instagram pie” and secured it by monetizing her account. Ad placements, brand ambassadorships, and an auction for a book proposal rendered her devoted husband, Patrick, amazed and somewhat perplexed by the power of social media. After years as a single mother, struggling to raise her twelve-year-old twin daughters, Gigi and Penelope, without any support from their father, Alex met and married, Patrick, the money guru of Atlanta, Georgia. On a local television station, he dispenses financial advice, assuring viewers that, like him, they can become financially independent. A self-made millionaire since he was in his 20’s, Patrick is generous, loving, and adores the girls as though they were his own biological daughters. Alex and her family live happily in a stately, historic home with Patrick and the twins starring, along with Alex, in carefully curated Instagram posts about creating and maintaining a perfect life.
The things we say. The things we believe. Perception is reality, nobody knows this better than me.
But with internet fame comes at least a few trolls who spew negativity on Alex’s account. She is accustomed to the occasional naysayer who criticizes Alex’s posts. But as she peruses the notifications popping up on her phone, she is horrified to see many hate-filled comments originating from account names she recognizes. Alex has a hard-and-fast rule: she does not post until her trusted personal assistant, AC, has reviewed a draft. And she never posts when she has been drinking. She has no recollection of posting a video to her account the previous night, but . . . A video was reposted to her Unapologetically Alex account from the account of an actress, accompanied by commentary from Alex critiquing the young woman’s appearance, partying, and talent (or lack thereof), and calling her vile names. The message is wholly inconsistent with Alex’s brand and philosophy, and her followers are quick to deem her a hypocrite. Even though Alex is confident “there’s not enough tequila in the world to make me upload a post that damning,” it is rapidly going viral. And the vitriolic post sounds eerily like the opinion Alex actually voiced . . . within the privacy of her own home. Did AC surreptitiously record Alex’s commentary and post it? Why would she sabotage her employer? Or could Alex’s account have been hacked? Her career is evaporating as quickly as the number of views of the video climb and many of those one million followers abandon her. Patrick advises her to simply delete the post, but Alex knows the damage cannot be repaired that easily because posts can be downloaded and preserved via screenshots. “Perception is reality, Patrick. No one understands this better than an influencer.”
“Mayday, mayday,” Alex texts to AC. But she neither responds nor appears, and hours tick by during which Alex’s unanswered messages become more desperate. After hiring AC, Alex quickly became dependent upon her to manage nearly every aspect of Alex and her family’s lives. Alex granted her unfettered access to their home, electronic devices, and digital accounts, even though Patrick has never been fond of AC but has never explained why in terms that make sense to Alex. Patrick insists that the last time he saw AC was the prior night when she left in the Uber her summoned for her. But disturbing footage of Patrick and AC arguing was captured by a security camera on the property.
Alex’s fast-paced first-person narrative is one of several, including that of Anna Claire, a young woman employed as a hotel maid in rural southern Georgia. When a truck forces her dilapidated Honda off a narrow country road onto the narrow shoulder, shredding one of the car’s rear tires. She has no spare tire, so her only option is to begin walking the five miles between her and the hotel, upset that she will not only be extremely late to work. She cannot afford a new tire because she has not finished paying the local junk yard for the last used tire she purchased. Just then, her savior appears in a sleek black sedan, handsome and about twenty years older than her. He offers her a ride to the hotel . . . and much more. Is she AC? If not, who is she? How is her story connected to what is happening to Alex?
Belle quickly reveals that Patrick has secrets and they involve AC. In his first-person narrative, he frets, “I can’t think of anything but AC. what she’s doing here, how she found me, how to get rid of her when she’s attached herself to my wife like a barnacle.” Was Patrick the handsome older man who offered Anna Claire a lift? Readers learn that he is keeping many secrets from Alex. “The camera feeds. The string of text messages my wife doesn’t know about. The hundreds of lies, stacked on top of one another like a shaky Jenga tower.” But did he harm AC? Or upload the offending Instagram post? He confesses, “As much as I love my wife, I really, really hate her job” After all, as one of the internet trolls notes, “It’s always the husband.”
The Personal Assistant is a compulsive and very cleverly imagined mystery populated with fully developed and fascinating characters. At the center of the story is Alex, a woman who is devoted to her children and determined to protect them. She is also very much in love with her husband, Patrick, as well as their success, the opportunities they have been afforded, and the life they have created. When AC does not materialize — and Alex discovers the body of a murdered woman in the cottage that serves as her office — Alex gradually realizes that she and her family are in danger. She is determined to discover the source of the threats, the truth about AC and how she came to apply for the job as Alex’s assistant, and the real reasons why Patrick has always been uncomfortable around her. She wants to salvage her career as an influencer but learns that exposing the details about her own life, and her family’s, is a risky endeavor and once information has been disseminated, security measures are of limited value. She will not be deterred, however, until she not only understands all of the events and players that led her to this point in her life, and once all secrets are revealed, she exhibits tenacity and courage. Patrick is a complicated and somewhat ambiguous character. Belle wisely leaves it to readers to draw their own conclusions about his motivations, ethics, and emotions. Belle’s depiction of prepubescent Gigi and Penelope, and their angst about being unwilling inhabitants of their mother’s online universe, as well their fear about the fallout from the unfortunate viral video, is credible, believable, and at times heartbreaking. “I thought we were supposed to be the ones obsessed with social media. Not Mom. I just want it to stop,” Penelope laments.
Belle deftly injects clues about Anna Claire’s identity, as well as how and when her path intersected with Alex’s family, at judiciously timed junctures. But she keeps readers guessing, slyly withholding key pieces of the mesmerizing puzzle, as she accelerates the narratives’ pace and the dramatic tension, right up to the shocking conclusion of her tautly constructed and engaging story.
Unlike My Darling Husband, which Belle drafted during the first months of the COVID-19 pandemic, she recalls having a tough time drafting The Personnel Assistant because she found it difficult to concentrate on a tale about an Instagram influencer while the world was shut down and the virus continued claiming victims. Because she grew up in a small Tennessee town, Belle says Anna Claire’s voice came to her the most naturally. So even though her aspect of the story is the most tragic and wrenching, Belle found it the most enjoyable to write. The rest of the book fell into place once Belle conceptualized the moral of her characters’ struggles, “the whole point of the story. When Alex’s world becomes a dumpster fire, it puts things for her into perspective. It forces her to stop and adjust, to reassess her priorities. People. Her family. As Alex learned in her story — as we learned in ours — the rest is just noise and fluff.” Belle’s telling of Alex’s journey to that realization is riveting, entertaining, and emotionally compelling. It is also likely to make readers — especially parents — think carefully and consider the potential consequences of sharing personal information on social media.
Excerpt from The Personal Assistant
Prologue
This is how it begins, flying down a country road. Windows down, music blaring. An old Journey classic, one she knew by heart. She belted the lyrics into the warm wind.
The road she was flying down was like all the others in this godforsaken chunk of southern Georgia, two faded lanes slicing through endless pecan fields, and she took the curves faster than she should. Running with the devil, her father would say if he were here, but it was the perfect fall day and her hair was flying and the guitar riff made her think of her brother, who she missed like crazy. She wondered if he was even alive out there on the west coast, and, if so, how a Southern boy like him could survive in all that constant rain and gloomy green.
Up ahead, a truck lurched out of the field, lugging a belly piled high with nuts on the way to the factory. It turned her way, engine puffing up twin clouds of exhaust as it lumbered straight at her, its wide girth eating up the asphalt. She gripped the wheel, her right tires hugging the shoulder. This country road wasn’t big enough for them both.
The truck driver didn’t slow. Didn’t move over, either, though he lifted a hand in a friendly wave. There wasn’t much she agreed about with her father these days, but he was right about the pecan farmers. They already owned enough of this county, the least they could do was share the damn road.
Suddenly, they were side by side. The trash bag she’d taped over the busted back window flapped and pulled, then blew off entirely when the truck missed her by a hair, flooding the car with stinky exhaust. He blew past and she blew out a big breath, her fingers relaxing on the wheel just long enough for the back tire to slip off the asphalt. It spun in the shoulder for a second or two, then exploded with a spectacular pop.
The Honda lurched to a messy stop, dumping yesterday’s Big Gulp into her lap. She ignored the mess because she had bigger problems. She didn’t need to look to know her back tire lay in tattered ribbons across the road, or that the truck was long gone. The air reeked of burnt rubber and pecans.
Well, hell.
She couldn’t afford a new tire. She couldn’t even afford an old junky one from Wade up at the dump, who she still owed fifty bucks to for her last tire. The hotel where she worked was a good five miles from here, and it’s not like her asshole boss offered sick days. You don’t work, you don’t get paid, it was as simple as that.
She rested her forehead on the wheel and thought through her options, but she didn’t like any of them. Her father was no help. The last time she asked him for a loan, he called her a whore and a devil child, and she wasn’t looking for a repeat scolding. She couldn’t hitchhike, not in this getup—an up-to-there dress that could do double duty as a costume for slutty maid. Hitchhiking was how girls like her got in trouble.
So . . . walk, then?
She groaned, lifting her feet from the floorboard where a slice of toe peeked through the sole of her battered flats. “So far I really, really hate this day.”
She didn’t hear the car sidle up alongside her until it was already there, motor purring in her ear. She lifted her head, looking into a window as black and smooth as a mirror. Her own face staring back.
With a whirr, it lowered to reveal a man. Dark hair, square chin, sharp cheekbones under shiny shades. Her very own knight in shining armor.
He whipped off the sunglasses and tossed them on the console. “Looks like you could use some help.”
ONE
Alex
I know the second I crack an eye that the day is going to be brutal. Hot and muggy, the kind of heat that gathers into thick clouds that turn violent later in the afternoon. I feel it before I am fully awake, the low pressure clanging in my temples.
Then again, that’s probably just the tequila.
Pictures flash through my head, stop-start images from last night.
Me disco-dancing around the kitchen… AC pouring shot after shot… My husband, Patrick, watching with a grin.
Oh, God. AC. My social media assistant and operations assistant and every other assistant role you can imagine, my work wife and right-hand gal. Remorse creeps in as I roll to my side, breathing through a wave of nausea. I’m supposed to be the responsible one, the older and wiser boss who sets an example, not her drinking buddy. That last shot was a mistake.
No. The mistake was the half dozen that came before it, and the way I tossed them back one after the other, boom boom boom, like a sorority sister on a mission. I should have stopped after the first one, well before AC’s face started turning fuzzy around the edges.
On the nightstand, two white Excedrin flank a sweaty bottle of water. Patrick, my hero. With a grateful groan, I drop them on my tongue and turn the bottle up, but at the movement or the sudden surge of liquid, my stomach flips and rolls. For a few hairy seconds, I wonder if I will keep them down.
I stare at the ceiling and talk my stomach off the ledge, consoling myself with the reason I was celebrating in the first place.
One million followers.
Even serious, stoic Patrick had to blink twice when I shoved my phone in his face. His eyes bulged at the digits atop my Instagram page, a number that after so many months refusing to budge finally flipped into surreal territory.
The thought sets off a chirrup in my chest, a familiar fizzle and pop behind my breastbone.
One million freaking followers, and they’re following me. @UnapologeticallyAlex.
“I don’t get it,” Patrick said the first time my fame eclipsed his, when a fan handed him her phone and asked for a picture with me. “What are you selling? Some mantra about staying positive in a house with two hormonal girl-monsters? A motivational meme you pilfered from the internet and slapped your logo on? Don’t take this the wrong way, but why is that woman grinning like she just met Beyonce?”
Patrick doesn’t understand the charm of Unapologetically Alex because he’s a numbers guy, a self-made moneyman who dishes financial strategies on the nightly news. He covers topics like how to become a millionaire before the age of twenty-two. How to cultivate real wealth and lifelong financial freedom. How to never work for anyone but yourself ever again. For all my husband’s brilliance, the world of Insta-influencers is as real to him as the tooth fairy. It’s like trying to explain the appeal of cats to a dog person.
The only thing Patrick understands about my job is the financials. How for every ten thousand followers I have, I can demand a higher price for sponsored content; how when those followers are engaged—watching my videos, liking my posts and commenting—I can demand even more. And I’m not going to lie. After years of raising two girls on my own, without a penny or pat on the back from their father, the money is the best part.
But that night in the restaurant after my fangirl left, I did my best to explain the rest.
“She’s grinning because I’m not a rock star. I am her cheerleader, the person who believes more in her than she believes in herself. I am the woman she could be if she just learned to live unapologetically.” It’s my slogan, the one I close out every post and video with. “That’s why she’s so excited, because she’s me. I’m her. We are the same person.”
“She’s you.” Patrick looked over and sure enough there she was, typing away happily on her phone, uploading the picture he’d just taken of us. “She doesn’t look anything like you.”
“It’s not about looks but how I make her feel. She and all the millions of women just like her are sick of scrolling Instagram and feeling shitty about themselves as a result. Why do women insist on comparing ourselves to people we don’t know and will likely never meet? When did external validation become a prerequisite for our inner peace? Doubts, stresses, anxieties, expectations, comparisons. Let all that shit go. Live your own life, be your own person. Show the world your authentic, badass self and the rest will come. You are perfect as you are.”
It’s the speech I’ve used many times on panels and interviews to explain the success of Unapologetically Alex—a persona I fell into almost by chance. It all started with a silly post that went viral, but in the comments and DMs I noticed a theme: a very loud, very vocal tribe of women who are sick of stuffing themselves into the mold other people created for them. The perfect mother, the perfect housewife, the perfect hostess and friend and lover. What even are those things, anyway? And why would we let anyone else define how we want to live our own lives? But for whatever reason, they latched on to that post and appointed me their de facto leader. After that, all I had to do was hang on to that crown.
A billion users. A hundred million images uploaded a day. After that first, viral post, I wanted a piece of the Instagram pie.
But cranking out a constant stream of content is exhausting, and followers and likes don’t necessarily equal money in the bank. It’s why I hired AC, to take over some of my day-to-day tasks and free up my time so I can translate my platform into actual cash. A podcast series, sponsorships that pay with checks instead of boxes of merchandise that clog up my garage, a kick-ass book proposal that’s about to go to auction—these are just a few of the projects in the pipeline.
As if my thoughts have conjured him, Patrick appears in the bedroom, a steaming mug and a plate in his hands. “Morning, sunshine.” He flashes a smile. “I figured you might be having a rough go of it.”
I groan and push myself to a sit. “Why didn’t you stop me after the second shot? You know how tequila makes me crotchety.”
“Woman, I tried. I told you about that time in Tulum when you drove your bike into the ocean and spent the entire next day hanging over an eco-toilet. Or when you fell headfirst into the bushes outside Lasky Steakhouse, and I had to drag you out by your ankles. I even poured the bottle down the sink, but you made AC go out and get another. You seriously don’t remember any of this?”
I wince, shaking my head, and it thuds in response. “Please tell me I was passed out by the time she came back.”
“Uh, no, you were not passed out. You were screaming about belly shots.”
“You’re lying.”
He hands me the mug, then reaches past me for a button on the wall. The motor hums and tugs the shades upward, filling the bedroom with bright light.
“Sadly, no. There were no belly shots, but not for lack of trying. Though I will say, that image of you draped across the kitchen island in your underwear, screaming for AC to—and I quote—‘pour the freakin’ tequila in my belly button so my smokin’ hot husband can suck it out’ will stay with me until the end of time.” He lifts my white tank to reveal my stomach, where the skin is still sticky. “Very little liquid actually made it into your belly button. AC was laughing too hard.”
I plunk the mug on the nightstand and cover my face with both hands, discovering the remnants of yesterday’s mascara in tiny beads smeared down my cheeks. “No. No no no no no. Tell me I did not do that. And tell me the girls didn’t hear.”
My twins from my first marriage, Gigi and Penelope, whose rooms are at the top of the stairs, are twelve going on twenty-five. An age where they are all raging hormones and shitty attitudes and mortified by my very existence. They tell me this with slamming doors and rolling eyeballs, because otherwise they would have to actually talk to me, their mother, who is too loud, too silly and weird and embarrassing—mostly the last one. There’s nothing quite as savage as a preteen’s ridicule. It leaves a mark, one that lingers for a very long time.
Patrick sinks onto the edge of the bed, sliding the plate onto my outstretched legs. He picks up a triangle of toast and presses it to my lips. “Here. The bread will soak up some of the booze.”
“The girls, Patrick.”
He dips a meaningful gaze to my plate—a bite for an answer. Good God, I love this man. Solid and stable and endlessly good-natured, an excellent protector and stepfather to my two girls. The kind of man who is the polar opposite of their deadbeat father.
And Patrick has always been so generous, sharing this house and his bank account with me and the twins, never treating it as his money but ours. His financial advice segment at WXBA is another way he gives back, his contribution to the city in the form of investment tips and money tricks in language anybody can understand. Atlanta’s very own money guru.
I nibble off a corner of the bread, and it’s gone soggy in the middle from the butter, but he used the good kind, the organic one with sea salt. When my stomach doesn’t revolt, I follow it up with another.
“This is delicious, thank you.”
“You’re welcome. And judging by the side-eyes the girls gave me this morning, I’m guessing they heard most of it, though I did give them a stern talking-to in the car on the dangers of binge drinking. I’ve never seen them so excited to get to school.”
The thought of that awkward twenty-three-minute drive unravels something in my chest. Patrick adores taking the girls to school. It’s one of the few times he gets them all to himself, and they tell their stepfather things they would never in a million years tell me, their own mother. It’s good for him to get some special time with them, eye rolls and all.
My phone buzzes on the nightstand, and we both ignore it.
“Thank you for being the responsible one, and for taking such good care of me. But mostly, thank you for not fussing.” I reach up to cup his cheek with my free hand.
“Last night you told me if I fussed, I could forget about getting another blow job. Ever. For the rest of my life. No way I’m risking that.”
I laugh. “Even when drunk off my ass, I know what makes Patrick Hutchinson tick, and guess what? It’s not money.”
“Don’t tell anyone. The truth would ruin me.”
“Your secret’s safe with me.”
We are quiet for the span of three breaths, a shared moment of complicity.
His hand skims up my leg, making the skin of my thigh tingle. “How’s the head?”
I test it with a little shake. “Better.”
“The stomach?”
I drop the last bite of toast onto the plate, and Patrick moves it to the nightstand, his gaze never leaving mine. The fingertips of his other hand hit the fabric of my pajama shorts and keep going. Six years with this man, and he can still do this to me—melt me with a look, heal my hangovers with a kiss. I wrap my arm around his neck and pull his face to mine, so handsome it makes my heart ache.
On the nightstand, my phone buzzes again and again, a solid stream of messages and notifications, reminding me of the million things on the agenda for today, the meetings and the strategizing and the twins’ late-afternoon soccer game halfway to Tennessee. I let all that shit go and feel my husband’s warm, willing body on top of mine. His strong hands, having their way with me.
His lips freeze halfway across my collarbone, and he glances at the screen, lit up with an avalanche of incoming notifications. Patrick spends a lot of time in a newsroom. He witnesses every crazy storm and school shooting. Of course he has to look.
“Oh.” He lifts my phone from the nightstand. “Oh.”
“Oh, what?”
“Just some trolls.” He shakes his head, replaces the phone. “Really angry ones.”
Last week a few trolls were after me because of the casual mention of the fact I have a house cleaner, and the week before that the jeans I was wearing weren’t earth-friendly enough, and before that an eagle-eyed follower identified the champagne I was sipping as Ruinart instead of some cheap prosecco. I’ve been in this business long enough to have learned to ignore the haters. And I do. Mostly.
I think about what they could possibly be objecting to this time, posts and comments I’ve made in the past few days. I shuffle through them in my mind, but it could be any one of a million things. Trolls, internet warriors, keyboard crusaders, whatever you want to call them—they’re always angry about something.
I pick up the phone, and the notifications roll by faster than I can read them, an endless stream of vitriol.
Also, these aren’t trolls. These are handles I recognize, ones I interact with all the time. I know the emojis they favor and the superlatives they throw around in my comment sections. Amazing. Obsessed. Thank youuuuu. These are women normally gushing with gratitude, who share my posts and DM me like we’re old friends. Now they have nothing but ugliness, pummeling me with hateful words that sear themselves onto my skin like a cattle brand.
I push Patrick off and lurch to a sit, trying to make sense of the storm rolling across my cell phone screen.
And that’s when it happens—the toast making a reappearance, the tequila returning for revenge. I toss my phone and the covers and sprint to the bathroom.
@Patriciainpa Ummm @rachel76 did you see this latest post? Am I the only one who feels hoodwinked?
@rachel76 I see it, and no, you’re not the only one. WTF is wrong with this woman? Unfollowing.
@Patriciainpa I’m still following but only to see what horrible things come out of her mouth next. If nothing else this thing with @unapologeticallyalex is gonna be hella entertaining.
@misterfluffles @rachel76 @patriciainpa I’ve been telling you all along this bitch is not what she seems, and neither for that matter is her husband. Do y’all believe me now?
Two
I’m brushing my teeth when Patrick comes into the bathroom, my cell phone clutched in a fist.
“Did you find it?” I say around a mouthful of foam. All the phones in this house have the same passcode—a rule Patrick and I insisted on when the twins got theirs—and I assume that’s what he’s been doing in the bedroom all this time, searching for the source of the blast. The post that sometime during my tequila-infused slumber turned into ground zero.
“Found it.” Patrick’s gaze flits to mine in the glass. His shirt hangs loose from where I pulled it out of his pants, his hair still mussed from my fingers. But the look on his face sets off a sinking sensation in my gut. “It’s the one you uploaded last night.”
I flip on the water, spit into the stream, use it to rinse out my mouth. “I didn’t post anything last night.”
The words come automatically, because it’s another rule. I don’t upload anything before AC double-and triple-checks for typos, and I definitely don’t post when I’m drinking. An iffy word choice, a misinterpreted sentiment—you never know what people will latch on to and blow up big enough to knock you off your perch. That’s the thing about internet pedestals, they’re shaky. I’ve seen too many other influencers crash and burn.
“I didn’t post.” I say the words, but my skin goes hot with foreboding.
“According to the fifteen thousand notifications and counting, you posted.”
My molars snap shut because fifteen thousand. It’s a number that any other morning would make me merry as a rat, whacking away at the endorphin lever. Fifteen thousand is a lot.
I stare at him in the mirror, trying not to notice how his mouth looks pinched. “How many likes?” Ratio is important. When the comments outnumber the likes, it means there could be a problem.
“Only a couple hundred.” Patrick winces, because he knows what it means, too. “Not all the comments are bad, FYI. Some of your followers are actually sticking up for you.”
It’s easier for someone like Patrick, whose entire brand is built around teaching people how to find financial freedom. The trolls generally leave Patrick alone. What person in their right mind could possibly object to having more money?
“Oh my God, just tell me!”
“Okay, so you know that actress in that show the girls are always talking about, the one about some boarding school for rich kids in France?” Patrick steps closer, reaching past me to turn off the water. “Dark hair, big lips, fake British accent?”
Something screeches through my mind like a bad memory, one that flicks away before I can grab hold.
“Krissie Kelly, the one I can’t stand? That one?”
While it’s true I’m not a fan, I didn’t post about Krissie. And even if I did—which I definitely didn’t—I’d know better than to say what I really think.
But my heart taps double time because I was talking about her just yesterday. Penelope and I got into an argument about it, because she worships Krissie Kelly.
He slides a thumb up my phone screen. “Apparently, she posted a video from some friend’s birthday party and—”
“It wasn’t just some friend, it was her best friend, who also happens to be a porn star, and that video was like an episode of Girls Gone Wild. Booze everywhere, which, okay, fine, I’m one to talk, I get that. But she also didn’t bother to hide the powder and pills on every horizontal surface or the threesome taking place in the corner. This is not someone we want our daughters to be looking up to, Patrick. She’s a bad influence.”
He blinks at me in surprise. “That’s pretty much word for word what you said when you reposted it.”
“I reposted her video?” He nods, and the knot between my shoulder blades loosens, just a tad. “Okay. I can spin that. I’m a mother. I’m speaking up for impressionable children everywhere. That’ll work, right?”
“Maybe, but it’s the words in your caption that people seem to be latching on to. Three very long paragraphs calling her an attention-seeking slut—”
“I called her a slut?”
He makes a face. “It gets worse. You also said—and I quote—‘Somebody please tell me what’s so great about Krissie Kelly. She can’t act, she’s ass-ugly and she’s got the brains of a dodo bird, and the only talent that is even remotely relevant is her willingness to hang her bare ass out for all the world to see. Somebody get that girl a GED and some self-esteem, and while you’re at it maybe a nose job because the one she’s got isn’t doing her any favors. Can we please stop worshipping this talentless train wreck? Eyes wide open, people. Krissie Kelly is—’”
“No.”
“‘—a two-bit whore.’”
For a long moment, I can’t speak. I don’t know what to say. Krissie Kelly is a train wreck, which I might not find so offensive if my girls weren’t so obsessed with the former Disney star, and though I may have said those words in the privacy of my own home—I’ve thought them plenty of times—there’s not enough tequila in the world to make me upload a post that damning.
“Oh my God. Oh my God.” I toss my toothbrush into the sink and whirl around, snatching my phone from my husband’s fingers and navigating to my profile, and there it is. The reposted video with the scathing caption, just like Patrick reported. It’s as awful as he said. I tap the link for insights—likes, comments, shares and reach—and my fingers clamp around the phone. “A hundred and seventy-five thousand views?”
I stare at my screen in disbelief. A hundred and seventy-five thousand people saw my post, and almost half of them aren’t even following me. “Oh, no. No no no no no. This can’t be happening.”
Patrick doesn’t respond, because he knows that sometime in the middle of the night, while I was sleeping off the tequila, I went and did that thing millions of people spend countless hours brainstorming and concocting and scheming to do but almost no one ever achieves. A feat as elusive as a unicorn, as magical as pixie dust and fairy wings.
I’ve gone viral.
At the top of my screen, the notifications scroll by at a blinding pace, but I catch enough to get the gist. People are pissed. Their comments are brutal. If there was anything left in my stomach, I’d throw it up.
“This is bad, Patrick. This is really, really bad.”
“So take it down.”
I tap the three dots at the top right of the post for the pull-down menu, but my finger hovers over Delete. “Julia Saccone took her post down, the one where she skewered the recipes in another food blogger’s cookbook, and it blew up in her face. The trolls got ahold of it and posted the video to YouTube. There were screenshots and memes. There were Facebook groups plotting her demise. It turned into this whole big thing.”
“For what was essentially a book review? That’s so stupid.”
“I agree, but that’s not the point. The point is if the trolls get there first, if they slap a target on your back, rationality no longer applies.”
“Just take it down. You can worry about the cleanup later.”
He’s right. I delete the post, then lift the phone to my face. “Hey, Siri, call AC.”
Any other morning, I’d have heard her tires rolling through the pea gravel by now, or caught a glimpse of her dark head bobbing through the bathroom bay window as she navigates the stepping-stones to the carriage house at the end of the backyard. I press the phone to my ear and will her to appear, but except for a couple of squirrels nicking the birdseed from the feeder, the backyard is empty. After four rings, the call flips me to voice mail.
“Mayday, mayday. Call me the second you get this, will you? All hell is breaking loose, and I need you.”
I do need her, despite what Patrick thinks of my personal assistant. He’s never been a big fan of AC, though he also can’t ever seem to explain why, at least not in concrete terms. She’s too weird, too nosy, in the house far too often, no matter how many times I explain to him that it’s because she works in our house. Secretly, I think it’s not her but the job that he doesn’t love, the way it keeps me constantly connected to my phone, the way I’m constantly whipping it out to document every second of our private lives.
I follow up my voice mail with a text, all caps and excessive punctuation: SOS CALL ME ASAP!!!!!!
I wait for the message to land on her phone, for the typing bubbles to appear right before a text ordering me to sit tight, take a breath and not do a thing until she gets here. I picture her battling rush-hour traffic in her ancient Honda when the text dings her phone, wedged in the cup holder with our morning Starbucks, and I will her to look at the damn screen. The internet moves at warp speed, which means I need her here yesterday.
Patrick checks his watch, his expression reminding me that he’s late to work. He came home after dropping off the girls to check on me, and now he’s running more than an hour behind and on a Thursday—the day of his weekly segment.
I wave a hand in his direction. “I love you for looking after me, but go. You’re already way late.”
“Just . . . don’t do anything rash, okay? And maybe be careful what you say. The last thing we need is some angry idiot to show up here, looking for a fight.”
It’s one of the stickier points between me and my husband, that Unapologetically Alex isn’t just about me, but our whole family. Patrick and the twins have starring roles in my posts, too, as does our home. The 1926 stone-and-stucco rambler that Patrick owned when we met, with original wood floors and carved crown molding and a kitchen that was once featured on the cover of Southern Living. Any crazy person with Google and a gun could find the place with very little effort.
But this is a worry for later, because it’s coming up on eight thirty and I’m running out of time. I push up on my tippy-toes and give my husband a lightning kiss. “Love you. Mean it.”
And then I’m off before he can say it back, racing through the bedroom for the stairs.
I sit in stunned silence while the numbers on the dock icons climb and climb. I watch them tick up up up, and my skin goes hot and clammy. How? The post went up after midnight, an hour when normal people would have been asleep. Are my followers insomniacs? Are they vampires? How can there already be so many?
My email app maxes out in the four figures, which is bad news because it means the drama isn’t confined to Instagram. It means people are so fired up that they went to the trouble to surf my website, dig around until they found my email address in the tiny letters at the bottom of the contact form and pound out their frustrations in lengthy, shouty paragraphs.
I leave the in-box for later and click on my browser instead, cruising through the social tabs pinned to the top. Instagram, Facebook, Twitter, Pinterest.
My eyes bulge at the volume of notifications…more than I could respond to in a month, rolling in faster than I can scrub them from my screen. Even my stodgy old LinkedIn is getting slammed. Too many offensive comments to delete, the threats too specific and tangible to ignore. I would need an army of interns to scroll through them all.
I pick up my phone and pound out another text to AC.
Are you on your way? Bc help hurry mayday!!
It lands on her phone, delivered but unread. I stare at the letters and will them to change, willing my phone to buzz in my fingers. AC calling back, telling me she knows just what to do. It’s one of the reasons I hired her, because she’s a millennial and when it comes to social media she always knows what to do. I could have never reached a million followers without her help. My cell phone screen goes dark, then black. I drop it on the desk and turn back to my laptop with a groan.
Already there are screenshots of my post blanketing every social media platform. Instagram, Twitter, Facebook. I see them, and my skin itches with a déjà vu type of tingling, because every word feels familiar. I have no memory of posting them, but then again, my memory of last night has more than a few black holes.
Surely, surely I didn’t.
A gust of hot wind rattles the windowpanes, followed by shoes crunching on the gravel outside, and I pop to my feet, thinking, AC. That must be AC.
I rush down the stairs, pulling up short at the threshold because it’s not AC but Shannon Tuttle, the neighbor’s nanny and my former intern. Shannon is a junior at Georgia State, majoring in digital marketing. She says TikTok, not Instagram, is where it’s at—but then again, she’s also twenty, and not exactly my demographic.
I toss her a wave but she’s too busy scrolling on her phone to see.
The constant ding-ding-dinging from my laptop drags me back up the stairs, where I do another scroll through the comments clogging my screen. I tell myself trolls do this. They come to my page for a kind of drive-by entertainment, hurling vile threats they would never dream of saying out loud. That the veil of anonymity makes them brave, gives them an excuse to let their meanest impulses out to play.
@deaconsmom386 stfu you stupid bitch the only train wreck here is you
@sarahb34 wtf, this is so cringey. Why do you think you’re better than everybody else bc your not fyi. Krissie is sixteen your the one who needs therapy.
@emmabugg99 What happened to positivity? To everybody being worthy the way they are? Way to be tone deaf and come across like the judgmental, righteous-sounding bully you are. Unfollowed.
@alvisdtl Yikes, girl, that’s some serious shade emoji sad face I used to love your Instagram but now you’re so icky. I’m embarrassed I ever followed you.
halfmoonyogi3 I can’t stand women like you. Your entire platform is about being positive and now look. Slut shaming a young girl because she’s not afraid of her sexuality, making fun of her appearance. Look in the mirror, lady. Your no prize
@misterfluffles I hated this bitch before it was cool emoji grinning eyes It’s about time people are finding out she’s full of shit
@readerroger_1 if I meet you in an alley you will definitely get fukked
@margswithsalt tell the twins I’m bringing them a rope so they can hang themselves for having such an awful mother
And with that, I slam my laptop closed.
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